Europe is to crack down on fast fashion through proposals to make the clothing made and worn there more durable, reusable, repairable and recyclable.
The sustainable textiles strategy, due to be unveiled on Wednesday, will target clothes at every stage of use, including design, repair and recycling.
The initiative aims to boost the market for sustainably made garments.
Manufacturers will have to ensure their clothes are eco-friendly and hard-wearing.
And consumers will be given more information on how to reuse, repair and recycle their clothes.
Iona Popescu of environmental NGO, the Environmental Coalition on Standards, said the rules to be announced by the European Commission are designed to bring in longer-lasting products that can be used multiple times rather than worn a few times then thrown away.